In the News
Title Alliance, Ltd Appoints Lindsay Smith as Director of Sales & Marketing
Title Alliance, L/td, a RESPA-compliant ESOP leader in joint ventured title insurance agencies, announced today that it has appointed Lindsay Smith as Director of Sales & Marketing for the company, its subsidiaries and affiliates. This announcement comes just weeks after the company’s hiring of Brendan Farrell as Marketing Specialist.
Smith’s career in the Title Insurance Industry has roots dating back to 1999 when she worked for a then direct agency of T.A. Title Insurance Company. In 2005 she joined the Title Alliance Family and has held roles such as Project Manager and Assistant Marketing Director before her most recent role as Marketing Director.
Smith had been the company’s Marketing Director since January 2011. Since then she has implemented and coordinated various marketing platforms for the company including a partnership with NextDeal; created a social media presence; creating T.A. Connections (an internal portal for the company and their partners); working as the public relations liaison for the company and conducting focus group sessions. Smith has also been responsible for all companywide sponsorships, tradeshows, events and marketing campaigns. During her career with Title Alliance, she has proven that she has the skills needed to advance this company forward.
Smith will now be responsible for the entire Sales Department of Title Alliance, which is comprised of its Affiliated Business Specialists. She will spearhead plans for expansion and growth by reviewing new growth opportunities, preparing proformas, unifying the team, and working with partners and prospects. Smith will also be responsible for all of the Sales & Relationship Managers within each of their affiliates, assuring that they are growing their businesses according to their business plans. In addition, she will continue to oversee the Marketing Department which handles both Title Alliance Marketing and Marketing for its JVs.
“Without question, Lindsay has proven her leadership and commitment to the organization,” said Jim Campbell, CEO of Title Alliance. “Lindsay has skills that cannot be taught. She is extremely intelligent, knows how to read people and delivers passion to get her job done on the highest level possible. Lindsay has become an integral part of the organization and is able to keep balance between a very demanding work and family life.”
“Our company is in growth mode,” says Smith. “I am looking forward to strategically placing Title Alliance in situations where we can make a significant impact in the marketplace.” Smith continues, “It is crucial to our success that we focus on providing exceptional customer experiences for our end clients—whether they be partners, agents or our home buyers/sellers.”
Smith graduated from LaSalle University with a Bachelor’s of Science in Marketing and English Writing, Cum Laude in 2004. Additionally, she has taken courses in Survey Design, Data Analysis & Statistical Charting, Digital Marketing, Social Networking and Meeting Planning.
Smith can be reached at: lsmith(at)titlealliance(dot)com.
About Title Alliance:
Title Alliance, Ltd, an ESOP Company is located in Media, PA and has been creating RESPA compliant title joint ventures since 1983 with lenders, mortgage bankers, realtors, builders and credit unions. Their roots date back to 1948 when their first agency, which is still in existence today, was formed. For more information or to find out how a Title Alliance’s partnership or title management skills could benefit you visit them online or contact Lindsay Smith at 800-220-3901 x 165.
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